Amy

Suburban Dweller

30-35

Working Mother

Amy

Suburban Dweller

30-35

Working Mother

Amy lives outside of the city in the suburbs. Her life is filled with family, work and social time, not to mention her to-do list. Amidst her busy schedule, transportation to and from places is one thing she wishes were not an issue.

• A service she can trust

• Service must be able to pick her up at her home or help her complete her to-do list

• Pre-scheduled rides

• Special events

• Inclusivity to transportation options

James

Businessman

28-35

Finance/Marketing

James has a car of his own but frequently travels for work. When he's out of town, he doesn't want to worry about a car — he just wants to get to where he needs to be.

• Reliability of rides

• Efficient pickup times

• Pre-schedule

• Familiarity of drivers

• Efficient use of time

• Multiple destinations

• Convenience of errands along the way

James has a car of his own but frequently travels for work. When he's out of town, he doesn't want to worry about a car — he just wants to get to where he needs to be.

• Reliability of rides

• Efficient pickup times

• Pre-schedule

• Familiarity of drivers

• Efficient use of time

• Multiple destinations

• Convenience of errands along the way

Robinsons Family

Tourists

5-38

Business Owners

Robinsons Family

Tourists

5-38

Business Owners

The Robinsons live outside of the city in the suburbs. Their life is filled with family, work and social time, not to mention their to-do list. Amidst their busy schedule, transportation to and from places is one thing they wish were not an issue.

• Driver they trust

• No vacation time wanted

• Value (saving $$$)

• Less hassle

• Reliable pickup time

• Trust in efficient traveling

• Tour guide advice

John

Commuter

23-55

Business - Data Science

John lives outside Manhattan but commutes into the city for work. On a day-to-day he doesn't want to worry about having a car while in the city, so ride-sharing and public transportation are his solutions.

• Has along commute

• Reliable ride day-to-day

• Trustworthy pickup

• Pre-schedule reliability

• Complements his routine

• Familiarity with driver

• Multi-tasking

John lives outside Manhattan but commutes into the city for work. On a day-to-day he doesn't want to worry about having a car while in the city, so ride-sharing and public transportation are his solutions.

• Has along commute

• Reliable ride day-to-day

• Trustworthy pickup

• Pre-schedule reliability

• Complements his routine

• Familiarity with driver

• Multi-tasking

Donna

Elderly

70-90

Retired

Donna

Elderly

70-90

Retired

Donna still wants her freedom but getting around is ften frustrating. She doesn't want to have to rely on her family for rides but she doesn't like the unknown of her current transportation options.

• Familiarity of drivers

• Trust with drivers and pickup

• Service that allows her to get around seemlessly

• Ride reassurance

• Pre-schedule drivers

• Familiarity of drivers

• Multiple destinations (Dr. office, store, office, etc.)